. · Strong analytical capability, with experience using insight and analytics platforms such as GWI, YouGov, Brandwatch, Google Analytics...
workshops, pitches, and C-level presentations. Deep familiarity with research and planning tools (e.g., MRI, GWI, YouGov...
(Nielsen, Comscore, YouGov, Resonate, MRI) and programmatic reporting platforms. Capable of translating analytics and research...
and communicate complex findings visually and succinctly. Working knowledge of major data sources (Nielsen, Comscore, YouGov...
and broader branded advertising tactics. 3+ years utilizing advanced online research tools (e.g., YouGov, Simmons) to analyze...
, iSpot, EDO, KMB, MRI, YouGov, etc.). Understanding of Brand Lift and Attribution methodologies a plus. Strong proficiency...
, iSpot, EDO, KMB, MRI, YouGov, etc.). Understanding of Brand Lift and Attribution methodologies a plus. Strong proficiency...
) Data Management Platforms (e.g. Neustar) Research Vendors (i.e. Kantar, YouGov) Microsoft Office Suite (Word, Excel...
Secondary databases, such as YouGov, Canvas8, comScore, Quid, GWI, MRI/Simmons SEO/SEM analysis and relevant tools Primary...
. Nielsen), syndicated data (e.g. YouGov), sponsorship data (e.g. Sponsorunited), or others. Maintain new and existing...