Director, Audience & Engagement Analytics
in experiment design, measurement, analysis, and modeling Familiarity with Google Analytics, media research tools (e.g., Comscore...
in experiment design, measurement, analysis, and modeling Familiarity with Google Analytics, media research tools (e.g., Comscore...
Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI. Thorough and proven ability to thrive in a fast-paced...
and comScore Understanding of a broad range of online advertising media channels such as Search, Display Banners...
Software, Relational Databases and Adverity Experience with third party research partners such as GfK, Nielsen and comScore...
tools such as ComScore, HitBox, AdGooroo, etc. Deep experience with at least one major bid management tool Demonstrated...
syndicated data, Nielsen, ComScore Build relationships with vendors to analyze value and applicability of media vehicles... and experience with Research tools such as Nielsen, comScore highly preferred Additional information Our Publicis Groupe motto...
, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights...
environments. Experience with 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab...
, FreeWheel, Nielsen, Comscore, LiveRamp, or DoubleVerify. PMP, Scrum Master certification, or MBA. Track record of leading...
with the measurement t vendor landscape (Nielsen, Comscore, VideoAmp, iSpot) and industry standards (MRC, GRP/TRP frameworks...