tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore...
required Experience with marketing technology vendors such as Google and Adobe Knowledge of research tools: MRI, GWI, Epsilon, comScore...
analysis and return on investment measurement Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise...
Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations...
, applying media tools such as Comscore, MRI, Google Analytics for critical communications planning. A creative provocateur...
, Comscore, Google Campaign Manager, or similar tools strongly preferred Strategic mindset with a hands-on approach...
tools such as ComScore, HitBox, AdGooroo, etc. Deep experience with at least one major bid management tool Demonstrated...
Catalyst), Rentrak, comScore, Operative One, Google DoubleClick, Freewheel, Ad-Juster, MOAT, Nielsen, Facebook, Twitter...
Attribution, Brand/Sales Lift, Experience with third party reach measurement partners such as Ispot, Nielsen and comScore...
relationships. Expertise in utilizing a wide array of research and measurement tools (ComScore, MRI, GWI, Kantar, Pathmatics...