intersection of technology and evidence-based mental health care. You'll work extensively with tools like PostHog, Iterable... and therapeutically effective. Own configuration and optimization of engagement journeys in Iterable - including push notifications, SMS...
is critical. Hands-on proficiency across diverse MarTech platforms such as: Email/messaging platforms (Iterable, Braze...
], CEP [Braze, Iterable, Adobe], & MMP [Kochava, Branch, AppsFlyer] Data management platform experience a plus [mParticle...
platforms (Google Analytics, Segment, Iterable, Salesforde) Experience with attribution modeling, marketing mix modeling...
], CEP [Braze, Iterable, Adobe], & MMP [Kochava, Branch, AppsFlyer] Data management platform experience a plus [mParticle...
, LlamaIndex). MarTech Ecosystem: Hands-on experience integrating AI with CDPs (HighTouch), ESPs (Braze, Iterable), or Ad...
, click rate) using tools such as Piano, Looker, Iterable and other dashboards. Surface insights, propose A/B tests..., Iterable, or similar. Analytical proficiency in reviewing performance data and making recommendations for improvement. High...
, or notification platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and how they integrate with product surfaces. Ability...
Marketing Cloud, Klaviyo, Iterable, or HubSpot Editing and troubleshooting email templates using HTML/CSS Creating... specifically for CRM or lifecycle campaigns Strong working knowledge of CRM/ESP tools (Braze, SFMC, Klaviyo, Iterable, HubSpot...
understanding of marketing automation platforms (Pardot/Marketing Cloud Account Engagement, Marketo, HubSpot, SFMC, Iterable...