understanding of Nielsen, Miller Kaplan, Kantar, WideOrbit, Strata and Matrix amongst other media ad sales tools...
Knowledge: Knowledge and ability to utilize industry resources (e.g., NPD CREST, Nielsen, Kantar, Datassential...
vendors (example, Qualtrics, Medallia, UserTesting, Dynata, Ipsos, Kantar, Nielsen) and research tool (SPSS, R...
including Nielsen, Kantar, Comscore, BARB, GWI, YouGov, MRI Simmons, Geopath, and TGI · Experience with media management...
, Nielsen, Kantar) Strong understanding of programmatic deal types, deal ID architecture, header bidding, and yield...
with tools such as Nielsen, MRI-Simmons, GWI, comScore, Kantar, Prisma, flowcharting tools, reach/frequency tools, social...
, Prisma, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Mbox...
Management expertise Strong proficiency with: Circana (IRI) NielsenIQ Numerator Kantar Luminate Walmart Scintilla Retail...
) Mastering media research tools (e.g., Kantar, Pathematics) to understand competitive insights that will power winning strategies...
, etc.) Surveys (Lucid, Millward Brown, Nielsen, etc.) Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics...