and maintain the enterprise architecture for customer engagement platforms (e.g., Salesforce Marketing Cloud, Veeva CRM, Tealium... expertise in Salesforce Marketing Cloud, Veeva CRM, CDP (e.g., Tealium, Adobe, or equivalent), DAM, and analytics platforms...
., Salesforce, Sitecore, Tealium, Acquia, etc.). With a blend of business acumen, technical expertise, and leadership experience... platforms (e.g., Adobe RT-CDP, Tealium, Segment), and analytics. Ensure consistent application of architecture best practices...
requirements for analytics platforms including Google Analytics, Tealium, or similar tools needed for effective analyses. Ensure..., or lead-generation environments. Familiarity with tag management systems (Google Tag Manager, Tealium IQ, Adobe Launch...
, Tealium, or Adobe Launch. Data layer architecture & engineering skills — ability to design and implement scalable schemas...