Digital Marketing Manager (Colombia)
Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies Optimize for CPL, CPA, ROAS...
Run structured A/B tests across creatives, audiences, landing pages, and bidding strategies Optimize for CPL, CPA, ROAS...
across paid media, SEO, CRM, and marketing automations. - Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value...
active campaigns cold email, LinkedIn, Meta Ads. Monitor and optimize key KPIs reply rate, booked calls, CPL, conversion...
strategies - Optimize for CPL, CPA, ROAS, and conversion rates - Identify scaling opportunities while maintaining efficiency... Per Lead (CPL) / Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate (CVR) - Organic engagement...
and optimize based on key metrics (CTR, CPL, conversions) Analyze data to identify trends, insights, and opportunities...
client objectives - Ensure CPL and MCAC remain within target goals for each client - Regularly review campaign...
- Monitor campaign performance and optimize based on key metrics (CTR, CPL, conversions) - Analyze data to identify trends...
performance and optimize based on key metrics (CTR, CPL, conversions) Analyze data to identify trends, insights...
. Key Metrics for Success (KPIs) Lead generation volume and quality Cost per lead (CPL) and return on ad spend (ROAS...
, Email Marketing, and CRO. Proficient in performance optimization strategies (ROI, ROAS, CPA, CPL, CTR) and project management tools...