Chef de Groupe Tracking & Analytics H/F
), selon les différents indicateurs de performances : CTR, CPA, CPL …;Analyser et élaborer des recommandations pertinentes en vue...
), selon les différents indicateurs de performances : CTR, CPA, CPL …;Analyser et élaborer des recommandations pertinentes en vue...
et à l'optimisation de scénarios (welcome, panier abandonné, réengagement…). Reporting et analyse : suivi des KPI (taux d'ouverture, CTR...
, CTR, conversion, and churn reduction. Data & Insights Partner with analytics and finance teams to measure CRM...
buyers to validate creative hypotheses. Review performance data (CTR, hook rate, watch time, CPA) and translate insights...
on quality: propose testable creative variations, iterate based on data (CTR, CVR, scroll depth). -Manage a multi-project...
, and creative strategists Use performance data (CTR, retention, CPA, etc.) to guide testing, iteration, and optimization Oversee...
, hooks, messaging frameworks, and iterations Translate data (CTR, CPA, CVR, ROAS) into creative decisions Build and refine...
(evergreen ads, product pushes). Adjust and iterate assets based on performance indicators (CTR, engagement, landing-page...
-driven way : analyze performance (CTR, CVR, store conversion, early retention signals) and iterate. Test, learn, improve...
Analyze performance at granular levels (hook rates, retention curves, conversion funnels) Continuously improve CAC, CTR...