and maintain them in marketing and analytics platforms Take the lead on marketing data in global projects, eg the rollout... of a customer data platform (CDP) or a marketing automation platform Support the marketing teams in requirements engineering...
, including our Customer Data Platform (CDP), e-commerce platform, personalization engine, loyalty platform, and campaign... within our CDP. Architect solutions that leverage this data to deliver real-time, personalized content, product recommendations...
. You will be responsible for managing and optimizing our marketing technology stack, with a special focus on our Customer Data Platform (CDP..., and maintain integrations between our CDP (e.g., Segment, Tealium), Marketing Automation platform (e.g., HubSpot, Marketo, Braze...