PPC Manager
keyword research, audience segmentation, and competitor analysis Optimize campaigns to improve ROAS, CPA, CTR, and conversion...
keyword research, audience segmentation, and competitor analysis Optimize campaigns to improve ROAS, CPA, CTR, and conversion...
GMV, ROAS, CTR, hook rate, watch time, and conversion rates Build and maintain dashboards and reporting systems...
improvement clients. Diagnose creative performance issues using data points such as hook rate, CTR, thumb stop rate, watch time... creative level (CTR, hook rate, watch time, frequency, CPL trends). Experience building structured creative testing frameworks...
ratios) for A/B testing Optimize existing video ads based on performance metrics (CTR, CVR, retention, ROAS) Collaborate...
social campaigns Hands-on experience with Meta Ads Strong understanding of performance metrics such as: ROAS CPM CTR... watching beyond the first 3 seconds Click-Through Rate (CTR) – Effectiveness of creative in driving clicks CPM – Creative...
performance metrics including ROAS, CTR, CPC, and conversion rate ● Conduct A/B testing across ad creatives, placements... (Roundel or similar platforms) ● Strong understanding of eCommerce performance metrics (ROAS, CTR, CPC, conversion rate...
frameworks Monitor KPIs including ROAS, CPA, CTR, and conversion rates Scale winning campaigns while maintaining efficiency...
concepts. In this role, you will develop and optimize paid ad creatives while contributing to improved CTR, CVR, and thumbstop... + benefit Develop high-volume variations (mutations) Align creative to CTR, CVR, thumbstop Requirements...
based on performance Identify opportunities to improve CTR, CPC, and conversions Monitor pacing and performance trends...
the thinking behind copy decisions Familiarity with key performance metrics: CTR, CPA, CVR, ROAS Fast, iterative mindset...