Senior Manager, Integrated Media Planning CALA
like Media Mix Modeling (MMM), Kantar, Vidmob, LiveRamp XMI and platform lift analysis Understanding of creative best practices...
like Media Mix Modeling (MMM), Kantar, Vidmob, LiveRamp XMI and platform lift analysis Understanding of creative best practices...
) Cross-media brand lift research (Kantar, Lucid, etc.) Experience with and application of one of the following: Data...
, market analysis tools (e.g., Nielsen, Kantar, Circana). Intermediate Google BigQuery (GBQ) and Tableau desired Strategic...