Responsibilities Own digital marketing reporting across web and app Track performance using GA4 and AppsFlyer Implement...
measurement partners (MMPs) such as Appsflyer or Branch. Curious & experimental: Constantly exploring what's next in paid growth...
analytics tools such as AppsFlyer, Adjust, or ironSource Data Storytelling & Visualisation Proficient with tools...
and ROAS through testing, segmentation, and creative iteration. Use AppsFlyer and related analytics tools to measure... with DSPs and mobile ad networks. Strong working knowledge of AppsFlyer or similar mobile attribution platforms. Proven track...
Infrastructure & Governance * Oversee marketing data pipelines and modelling powered by AppsFlyer, Databricks, Google Marketing... in marketing analytics Generative AI solutions for insights automation and customer growth strategies. AppsFlyer, Databricks...
as well as mobile measurement partners (Appsflyer, Adjust, Kochava, Branch, etc.) Excellent written and verbal communication... points if you have: Experience working with Google Tag Manager and mobile measurement partners (e.g., Appsflyer, Adjust...
, Conversion API (CAPI) etc. Configuration of Mobile Measurement Partners (MMPs), such as Appsflyer, as well as associated...
and improve organic installs, impressions, CVR, and retention from app store traffic. Use ASO tools (e.g. AppTweak, AppsFlyer... of App Store & Google Play algorithms, ranking factors, and CVR experience using ASO tools such as: AppTweak, AppsFlyer...
(e.g. Adjust, AppsFlyer, Branch, Kochava) to analyse acquisition and campaign performance Define and maintain KPIs, events...
Partner (MMP) such as Adjust, AppsFlyer, Branch, or Kochava Experience with app analytics platforms Hands-on experience...