. You will take ownership of campaign delivery across Shopping, Performance Max, and Search, ensuring accounts are optimised to drive profitable... with the ability to link campaign performance to profit and business outcomes Confident communicator with client-facing...
, brokers and Lloyd's market participants. Own and drive the full pursuit process for major opportunities, from campaign...
& Insights Leverage customer and market data to inform decision-making and improve campaign effectiveness. Establish KPIs...
value, strategic and data-driven campaigns. Strength across the campaign lifecycle including ideation and concepts...
, attribution, outbound velocity, GTM Plays, and campaign ROI. Identify and implement process improvements to reduce friction...
), including building workflows, lead scoring, and campaign execution Strong analytical skills with the ability to do reverse... with measurable targets, not just brand plays Document playbooks, campaign templates, and processes so what you build is repeatable...
to potential employers. Global Resourcing have been retained exclusively to manage this executive search campaign. By applying...
and AI into campaign execution, and moving quickly from idea to build, test and optimise. This is a hands-on leadership role where you’ll...
across acquisition, activation, and conversion (e.g. SEO strategy shifts, paid campaign optimisation, onboarding improvements, CRO... media experience across Google Search and LinkedIn Ads, including: Campaign structure and optimisation Keyword strategy...
. Manage media budgets, forecasting, pacing and channel performance. Lead campaign strategy across platforms including Meta... and offers. Partner with creative teams to improve testing velocity and campaign performance. Analyse marketing and commercial...