Group Manager, Brand Advertising
studies (Ipsos, UXMR) to validate spend and reallocate against what's working. Build the strategic frameworks the function...
studies (Ipsos, UXMR) to validate spend and reallocate against what's working. Build the strategic frameworks the function...
: including Neustar, MMA (IPSOS), Analytic Partners, Nielsen (mROI;Visual IQ), IRI, Circana, (m)PHASIZE, etc. Familiarity...
in both a strong plus Expertise with various syndicated research sources: MRI-SIMMONS, MRI/Comscore Fusion, IPSOS Affluent, Google...
KPIs using industry standard methodologies and vendor tools (such as IPSOS, Kantar, BASES, and Conjoint). Govern & Train...
industry standard methodologies and vendor tools (such as IPSOS, Kantar, BASES, and Conjoint). Govern & Train on Agile Tools...
Cross Channel BLS studies (i.e. Kantar, Dynata, DISQO, Lucid, etc.) MMM (i.e. IPSOS, Nielsen, Analytic Partners) Working...
with Marketing Mix Modeling and or Multi touch attribution, via partners like Nielsen, Ipsos, etc. Experience collaborating...
business Leverages insights to tell the brand story, including research pulls from Ipsos, comScore... of third-party marketing/research tools (e.g., Microsoft, Jira, comScore, Ipsos) preferred, though not required A passion...
Cross Channel BLS studies (i.e. Kantar, Dynata, DISQO, Lucid, etc.) MMM (i.e. IPSOS, Nielsen, Analytic Partners) Working...
, desire, preference) Partner with research vendors (IPSOS, Kantar, LPA, etc.) on study design, execution, and analysis...