Lifecycle Marketing Manager
automation tools such as Customer.io, Braze, Iterable, Marketo, HubSpot, or similar (including building segments, triggers...
automation tools such as Customer.io, Braze, Iterable, Marketo, HubSpot, or similar (including building segments, triggers...
, Acoustic, Klaviyo, Iterable, etc Strong understanding of performance KPIs, data analytics, actionable reporting Detail...
and personalization Proficiency in ESP platforms (Iterable, Braze, Klaviyo, or equivalent) Strong understanding of CDP platforms...
with Braze, Iterable, or similar enterprise marketing automation platforms - you can build complex journeys, segmentation logic...
, Klayvio, Iterable, HubSpot, Customer.IO etc.) Preferred Qualifications Working knowledge of HTML and email design...
and of the Iterable platform, responsible for leading end-to-end player lifecycle marketing across multiple titles. Reporting.... This is a high-autonomy role requiring deep technical expertise in Iterable, a performance-driven mindset, and strong cross...
., Salesforce Marketing Cloud, Braze, Iterable) Proven ability to build and optimize multi-touch customer journeys using behavioral...
, Iterable, and ZoomInfo and associated integrations to ensure the entire GTM system is stable, intuitive, and efficient...
. Marketing Automation & CRM Integrations Connect CDPs to downstream marketing platforms (Customer.io, Iterable, HubSpot...
conversion and retention Deep experience with marketing automation and CRM tools (e.g., HubSpot, Iterable, Marketo...