Do Architect Next-Gen Journey Strategy: Define and execute the multi-year vision for intelligent, omnichannel customer journeys...
programs and initiatives for BSWH, which may include customer strategy, customer journeys, customer brand campaigns, customer... and improve customer experience journeys and strengthen BSWH customer-centric capabilities. Translates and implements strategic...
journeys and assigned lifecycle initiatives. This role translates Lifecycle direction into journey requirements, experience... customer and business outcomes of assigned journeys. What You'll Do: Own journey design requirements, customer experience...
, and launching end-to-end B2C and B2B customer journeys in Adobe Journey Optimizer (AJO), including triggers, audiences, actions..., messages, and orchestration logic Building rules, conditional logic, and decisioning to orchestrate multi-step journeys...
journeys. Consideration and the active shopper. The alignment between off-platform communications and the active shopper...
of our Adobe Journey Optimizer (AJO) migration, including lifecycle journeys, the upcoming communication preferences while keeping...
— which journeys are measured, which metrics define journey health, and how performance is reported Prioritization of journey insight..., or journey measurement, including defining customer journeys and the business process and technology enablers behind them Deep...
customer journeys in Adobe Journey Optimizer (AJO) that support both new customer acquisition and existing customer...
feedback, behavioral data, and operational insights to reveal friction, document current and future journeys, and recommend... journeys, identify pain points and handoff gaps, and translate consumer needs and business goals into practical improvements...
, implementation, or related enterprise workflow roles. Proven experience working across post-sales journeys, including onboarding...