analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore) For all assigned accounts, manage...
, industry data platforms such as WGSN, Kantar, industry studies and custom consumer/shopper research to ensure holistic...
/conclusions from POS Data (IRI/Nielsen), HH Panel Data (IRI/Nielsen/Numerator), and Syndicated Data (Kantar, Euromonitor, Mintel...
and advertising agencies. Experience with Wide Orbit, Wide Orbit Media Sales, and Kantar applications a plus. Proficiency in MS...
like Kantar Millward Brown, Nielsen Brand Effects;search tools like Adwords, Kenshoo;social tools like Crimson Hexagon, Netbase...
), Paid Media Monitoring (e.g. Kantar, AdClarity), Social Media Monitoring (e.g. Brandwatch, Sysomos), 1st Party (e.g. CRM...
Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen...