data analysis (NPD, Mintel, Kantar) Programming experience Proficient with data visualization software (Tableau...
, segmentation, and competitive intelligence. Proficiency with research tools such as SPSS, Qualtrics, Nielsen, Kantar, Ipsos, GRIP...
analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore) For all assigned accounts, manage...
and advertising agencies. Experience with Wide Orbit, Wide Orbit Media Sales, and Kantar applications a plus. Proficiency in MS...
like Kantar Millward Brown, Nielsen Brand Effects;search tools like Adwords, Kenshoo;social tools like Crimson Hexagon, Netbase...
), Paid Media Monitoring (e.g. Kantar, AdClarity), Social Media Monitoring (e.g. Brandwatch, Sysomos), 1st Party (e.g. CRM...
Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen...