Senior Analytics Manager Top skills: 1. innately familiar with MMM & MTA 2. developing insights-led executive... and learnings (e.g. SOV, Market Share/Spend, Paid Media Conversion, MMM/MTA) 6. Develop and maintain a robust measurement framework...
and tools. Lead MMM/MTA requirements, report-outs and optimizations. Qualifications Bachelor's degree in marketing... experience required. Requirements Innately familiar with MMM & MTA. Developing insights-led executive/leadership reports...
(ITIL, HDI, CoBIT, Lean Six, Six Sigma, etc.) Must possess MTA: Windows Operating System certification (or equivalent...
pros and cons Familiarity with MTA and other SAP BTP components Strong communication skills for walking through designed...
, such as: Microsoft Technology Associate (MTA) Microsoft Certified Solutions Associate (MCSA) Microsoft Certified Technology Specialist...
and owned channels. Partner with Data Scientists, to enhance MMM/MTA models with experimentation results. Other analyses...