., Tealium, Segment, ActionIQ). Knowledge of client-side web analytics tools and techniques (e.g., GA4, Adobe Analytics...
Firefly Adobe GenStudio Adobe Commerce Sitecore Optimizely Salesforce Marketing Cloud Salesforce Braze Tealium...
, etc.) Preferred Experience Experience with Data360 or another Customer Data Platform (Segment, Tealium, Adobe Experience Platform...
include: Deep knowledge across Adobe Experience Cloud, Adobe Campaign, AEM, Tealium, Transactional Databases, CMS, customer...
), CDPs (Tealium, Segment, Hightouch, etc.), eCommerce platforms (KIBO or similar), and AI-driven sales and marketing tools...
, Hightouch, mParticle, Tealium, AEP) Marketing automation (Salesforce Marketing Cloud, HubSpot, Marketo) Email/messaging...
management systems such as Google Tag Manager (GTM), Adobe Launch, or Tealium. Strong knowledge of A/B testing frameworks...
. Deep Platform & Signal Depth: Technical fluency across the modern AdTech stack, including tag management (Tealium, Google...
(or equivalent data visualization and warehousing tools) is a plus. Familiarity with CDPs such as Adobe RTCDP, Tealium Audience...
, Tealium IQ, GTM) for accurate data tracking and reporting. Manage customer data platform (CDP) integrations, ensuring... Tags (Launch), Tealium IQ, or Google Tag Manager. Experience with customer data platforms (e.g., Adobe RT-CDP, Tealium...