and descriptions for competitiveness while leading A/B testing and innovative product enhancements to stay ahead of retail media trends. Mandatory... Knowledge: A strong grasp of various client KPIs and the ability to explain complex attribution models (e.g., ROAS vs. iROAS...
. As the nation’s largest media representation firm, Katz Media Group delivers local relevance at scale. Whether you want... history, the Katz name has been synonymous with leadership in the media industry. Founded in 1888, Katz was the nation’s first...
brands. This individual will own full-funnel paid media execution across search, social, programmatic, and affiliate... success metric across all paid media channels. Develop and execute strategies to scale lead volume while improving lead...
’s strategic media strategy, identifying and securing the right opportunities for Atria and our physicians through your meaningful... relationships with legacy and emerging media. A demonstrated record securing high-impact coverage is a must. Communications...
Assess incremental impact vs. cannibalization and adjust strategy accordingly Make timely decisions to scale, iterate..., Salesforce Marketing Cloud, paid media platforms) Comfort working with consumer research tools and methodologies (qualitative...
2️⃣ Portfolio Strategy & Architecture Redesign U.S. brand architecture and portfolio roles Define premium vs. value... tiers and channel-specific strategies Lead SKU rationalization and margin optimization initiatives Clarify master brand vs...
. Conduct weekly and monthly client meetings, depending on service type (Social Mediavs. SEO) Ensure client retention... environment. Strong understanding of digital marketing, SEO, and social media advertising, including Facebook Ads. Excellent...
agency or in a high-ownership, low-overhead environment Success Metrics Brand portfolio delivery vs forecast Campaigns... that are underrepresented in technology and media to apply. We know that not all candidates will evaluate themselves with the same yardstick...
operations You will architect the creative system that fuels paid media, creator partnerships, retail campaigns, and product... launches, while being responsible for paid media performance. This is not a production role. This is a thinking role...
about paid media in the context of the entire business, not just one dashboard You’ll be deeply involved in paid search, paid... Do Paid Media Execution & Optimization Support - build, launch, and optimize campaigns across: Paid Search (Google...