Creative Effects are a big part of the TikTok experience. From Versailles Run to Dancing Dino, effects make content creation easy, fun, and dynamic. Each effect has the potential to reach TikTok's global community of a billion+ users and in...
The Search team builds the systems that help users find relevant, reliable, and engaging content across TikTok. The team works across search retrieval, ranking, recommendation signals, query understanding, relevance, infrastructure, and pro...
Social Friending team is mainly focusing on building a reliable and adaptive platform that enables users to meet and interact with their real-life friends seamlessly on TikTok, and encourage them to share their life moments with each other ...
Recommendation algorithm team plays a central role in the company, driving critical product decisions and platform growth. The team is made up of machine learning researchers and engineers, who support and innovate on production recommendat...
Recommendation algorithm team plays a central role in the company, driving critical product decisions and platform growth. The team is made up of machine learning researchers and engineers, who support and innovate on production recommendat...
The TikTok User Growth team is central to the strategic acquisition, engagement, and expansion of TikTok's global user base. Our team focuses on driving user growth through organic traffic channels, content optimization, AIGC technologies, ...
Our team, Agentic Creation - TikTok Effect Platform (TTEP) nurtures TikTok's global ceration ecosystem by covering TikTok creation businesses across the creation tools, website and TikTok app. We are responsible for creator's acquisition, a...
A "creative" is the ad (in the form of a short-form video) served to TikTok users, composed of video, background music, call-to-action card, post-click landing page, and other formats that get delivered to users. A quote goes "creativity is...
The algorithm team is responsible for developing state-of-the-art computer vision, NLP and multimodality models and algorithms to protect our platform and users from the content and behaviors that violate community guidelines and related re...
Recommendation algorithm team plays a central role in the company, driving critical product decisions and platform growth. The team is made up of machine learning researchers and engineers, who support and innovate on production recommendat...