Technical proficiency with third-party tracking, ad verification tools (e.g., DoubleVerify, IAS), and MMPs (e.g., AppsFlyer...
Tag Manager), MMPs (Kochava, AppsFlyer), server-side conversion APIs, dynamic creative, clean rooms (Snowflake, Amazon...
acquisition data (Meta, Google Ads, Google CM360, TikTok, Twitter, Snapchat, Branch, AppsFlyer, Salesforce, etc.). Familiarity...
, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms such as AppsFlyer, Adjust...
, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms such as AppsFlyer, Adjust...
, Adobe SDK and AppsFlyer Knowledge of Data Mesh, Data Products, and modern cloud-native architecture patterns. Knowledge...
concepts. Preferred Qualifications Experience with app-based performance marketing and MMPs (e.g., Singular, Appsflyer...
, such as Appsflyer or Branch Deep understanding of digital funnel conversion and cross-platform customer journey behavior Strong...
with MMP data: Use attribution and performance data from MMPs such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar..., such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar. Strong analytical skills and comfort working with campaign data...
to and integration of Claude into productivity enhancements. Familiarity with Mobile Measurement Partners (MMPs) such as AppsFlyer...