). Oversee the data flow and integrity across the core analytics stack: Salesforce Data Cloud, AppsFlyer, GA4, Sprinklr... to ensure accurate linking of marketing IDs (from AppsFlyer/GA4) to custom Define, implement, and maintain the Position-Based...
, attribution, retention metrics, and A/B testing. Familiarity with attribution tools and tracking systems (AppsFlyer, Adjust, TUNE...
, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust etc. + Experience related to Product Market...
into actionable insights. Familiarity with attribution platforms including AppsFlyer and Outflink to support campaign tracking...
platforms and top-ranking user acquisition sources forapp publishers worldwide (ranked #1 for growth in the AppsFlyer Index...
), OneTrust (compliance), AppsFlyer, Zoom (webinar). Contributing to the foundational data strategy for marketing, ensuring data...
), OneTrust (compliance), AppsFlyer, Zoom (webinar). Contributing to the foundational data strategy for marketing, ensuring data...
to manage integrations through APIs, postbacks, and tracking platforms (e.g., AppsFlyer, Adjust, TUNE, Affise, HasOffers...
optimization. Proficiency with modern marketing and analytics tools (Braze/Iterable, Branch/AppsFlyer/Adjust, GA4, Mixpanel...
with AppsFlyer or similar mobile attribution platforms. Experience working with API/widget integrations and non-traditional partner...