Vice President, Media Analytics
including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas...
including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas...
, Positioning, Value Add Negotiations Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS... and trends Experience with Prisma and DCM preferred Experience with Research tools such as Nielsen, Comscore preferred...
. Fluency in 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting...
. Nielsen, comScore, GWI) Experience with linear and digital performance measurement data (e.g. ad servers, DSPs, search...
understanding of Excel and PowerPoint Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore...
following tools: MediaOcean, MBOX Nielsen Net Rating, comScore, AdRelevance, eMarketer, Forrester, etc. Third-party ad...
(Kantar, MOAT, Prisma, ComScore a plus) Additional information Our Publicis Groupe motto “Viva La Différence” means we’re...
first-party data;leverage syndicated intelligence tools (Comscore, MRI-Simmons, GWI) for audience sizing and consumer... market research tools (e.g., Comscore, MRI-Simmons, GWI, or similar). Preferred Qualifications: Experience with SQL...
of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drive...
to detail. Strong understanding of television and digital audience measurement, including Nielsen and Comscore. Experience...