Vice President, Media Analytics
measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore...
measurement tools including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore...
and optimization Knowledge of syndicated media research & systems (e.g. Nielsen, comScore, GWI) Experience with linear and digital...
of syndicated research tools such as ComScore, HitBox, AdGooroo, etc. Deep experience with at least one major bid management tool...
analysis and return on investment measurement Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise...
tools such as ComScore, HitBox, AdGooroo, etc. Deep experience with at least one major bid management tool Demonstrated...
, applying media tools such as Comscore, MRI, Google Analytics for critical communications planning. A creative provocateur...
, comScore, Prisma, Mbox, MRI/GfK, GWI. Understand its capabilities and applications to translate data into actionable insights...
(Nielsen, comScore, Kantar, Pathmatics, Competitrac, Numerator, etc.) Additional information Our Publicis Groupe motto...
Suite, Kantar, IMS, Media Tools Flowchart Software, MediaOcean OS, R/F and Optimization Software, comScore, Prisma, Mbox...
, FreeWheel, Nielsen, Comscore, LiveRamp, or DoubleVerify. PMP, Scrum Master certification, or MBA. Track record of leading...