and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Basic knowledge of all cross-channel media...
tools (e.g., Nielsen, Comscore) and knowledge of the CTV/digital advertising ecosystem, programmatic media, and cross...
, and conducting rounds of internal reviews and feedback Guide Planners’ research via eMarketer, comScore, Kantar, SQAD, or equivalent...
, and out-of-home. You are expected to be proactive market experts, leveraging tools like Nielsen, ComScore, and IHS. The...
GA toolset (i.e. Kantar, Comscore, eMarketer) Leads internal cross-channel brainstorms to generate initial ideas and RFP list... (CRISP, DCM, Comscore, Kantar, SQAD) Educate AMPs on the media planning process and have them assist with parts of the...
and advanced TV publishers of all sizes, including many of comScore's global top 100, to help them monetize their content...
many of comScore's global top 100, to help them monetize their content with demand from multiple buyers. Our server-side...
syndicated research to help identify target audience trends (ComScore, Nielsen, Resonate, etc.)Support creative analysis efforts...
, BI Software Experience with third party research partners such as GfK, Nielsen and comScore Advanced Excel skills...
and competitive insight tools (e.g., Comscore, GWI, Pathmatics, Nielsen). Comfortable adopting AI-enabled tools and helping the team...