Director, Integrated Media Strategy & Planning
relationships. Expertise in utilizing a wide array of research and measurement tools (ComScore, MRI, GWI, Kantar, Pathmatics...
relationships. Expertise in utilizing a wide array of research and measurement tools (ComScore, MRI, GWI, Kantar, Pathmatics...
and maintaining all research information and functions from Comscore, Ad Impact, Marshall Marketing, Wide Orbit Media Sales, Adobe...
campaigns deployed across markets Familiarity with comScore, CRM tools, and other analytics or competitive intelligence tools...
. Familiarity with media industry standards and analytics platforms (e.g., Nielsen, comScore, etc.). Strong decision-making skills...
(Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools - not required but good to have), media billing tools...
skills Experience briefing, creating, and producing assets for multichannel campaigns Familiarity with comScore, CRM...
is a plus Proficiency in PowerPoint is required Knowledge of Nielsen and/or Comscore ratings (including applicable software...
with Microsoft Office, Word, Excel, PPT Ability to analyze data and use research tools (Google Analytics, Comscore, etc.) Ability...
is a plus Proficiency in PowerPoint is required Knowledge of Nielsen and/or Comscore ratings (including applicable software...
Technical Skills: Experience with ComScore, Video Amp, or iSpot is a significant plus. Soft Skills: Analytical Strength...