. Hands-on creative development experience (brief-to-production). Familiarity with CRM platforms (Braze, Iterable, SF...
, Iterable, Salesforce, consent and preference data sources, data brokers like Lusha and Clay, campaign platforms, data pipelines...
platforms (Iterable, Hubspot, Salesforce Marketing Cloud, etc.). Analytical mindset with a bias for testing, learning...
). Responsibilities Architect & Optimize: Own the technical roadmap for the Lifecycle Marketing stack, ensuring our tools (Iterable..., including AI-driven features within Iterable and Segment, to automate touchpoints and improve campaign efficiency. Desired...
working with MarTech tools e.g. Braze, Salesforce Marketing Cloud, Appsflyer, Iterable, Airship Superior verbal and written...
other business-impacting integrations with Salesforce and other business systems (examples being Hubspot, Iterable, or Clay) in order...
, and platform-level behavior in Iterable and Salesforce. Partner closely with the Troubleshooter function to standardize intake... experience operating in platforms such as Iterable and Salesforce. Proficiency in SQL for segmentation validation and data...
building and managing campaigns in Braze (or similar platforms such as Marketo, HubSpot, Iterable, or Customer...
.com, Jira and ESPs such as Braze, Iterable, Customer.io, or similar Strong organizational and project management skills...
ecosystems such as CDPs and ESPs (e.g., Segment, Braze, Iterable, Salesforce Marketing Cloud) and ad/attribution tools...