, and Iterable is a plus, as is experience writing and editing newsletter copy. This role reports to the Executive Director, Audience...
and optimization of engagement journeys in Iterable - including push notifications, SMS, in-app messages, email, lifecycle messaging...-on proficiency with an engagement platform (Iterable, Braze, Customer.io, or similar) - you've built and optimized journeys, not just...
], CEP [Braze, Iterable, Adobe], & MMP [Kochava, Branch, AppsFlyer] Data management platform experience a plus [mParticle...
], CEP [Braze, Iterable, Adobe], & MMP [Kochava, Branch, AppsFlyer] Data management platform experience a plus [mParticle...
platforms (Google Analytics, Segment, Iterable, Salesforde) Experience with attribution modeling, marketing mix modeling...
, or notification platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and how they integrate with product surfaces. Ability...
, click rate) using tools such as Piano, Looker, Iterable and other dashboards. Surface insights, propose A/B tests..., Iterable, or similar. Analytical proficiency in reviewing performance data and making recommendations for improvement. High...
, LlamaIndex). MarTech Ecosystem: Hands-on experience integrating AI with CDPs (HighTouch), ESPs (Braze, Iterable), or Ad...
understanding of marketing automation platforms (Pardot/Marketing Cloud Account Engagement, Marketo, HubSpot, SFMC, Iterable...
dashboards, and running experiments. Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/AppsFlyer...