retention curves significantly Hands-on experience with Skio, Klaviyo, Iterable, or similar Exceptional collaboration skills...
in experimentation, optimization, and A/B testing Technical aptitude with CRM and lifecycle tools (e.g., Iterable, OneSignal...
automation tools, e.g., Braze, Iterable, , HubSpot, Klaviyo, etc. High ownership + strong judgment in fast-moving environments...
, and iterative optimizations Technical fluency with lifecycle and CRM tools (e.g., Iterable, Braze, OneSignal, or similar...
marketing solution providers (e.g., HubSpot, Salesforce Marketing Cloud, Adobe Experience Platform, Marketo, Pardot, Iterable...
Familiarity with CRM tools such as Salesforce, Braze, or Iterable, and with creative asset management platforms;Adobe Creative...
(e.g., Iterable) and familiarity with customer data systems and e-commerce platforms Proficiency with analytics tools...
, Salesforce Marketing Cloud, Iterable) and templating languages (Liquid, AMPscript) for personalization and dynamic content...
. Marketing Automation & CRM Integrations Connect CDPs to downstream marketing platforms (Customer.io, Iterable, HubSpot...
, Iterable, and ZoomInfo and associated integrations to ensure the entire GTM system is stable, intuitive, and efficient...