-touch attribution (MTA). The ideal candidate will have hands-on experience with open-source MMM tools, causal inference... analytical solutions including MMM, MTA, and causal inference frameworks. Design and execute robust experimentation frameworks...
certifications such as CompTIA A+ or Microsoft Certification (i.e. MTA, MCP) Service Desk certifications such as Service Desk...
analytics acumen: partnership with analytics on MMM/MTA/incrementality, comfort with GA4/Adobe and BI (Looker/Tableau/Power BI...
) Microsoft Technology Associate (MTA) Proficient with information system vulnerability assessment and analysis Proficient...
mix modeling (MMM), multi-touch attribution (MTA), and incrementality testing to assess marketing effectiveness...
-functional Engineering teams to implement product improvements for Reliability. Conducting Maintenance Task Analyses (MTA...
engineering and inspection, preferably in transportation infrastructure projects. Strong understanding of Amtrak, MTA and NYSDOT...
communication skills. Experience with agencies such as NYSDOT, NYCDOT, MTA, PANYNJ, NJ Transit, Amtrak etc. is desired. Possess...
knowledge a plus Certifications required in: CompTia A+ Certifications a plus in: MTA Cloud Fundamentals (Exam 98-369...
with analytics vendors and internal team to improve attribution models, MMM/MTA, incrementality testing, and data-driven decision...