models (MMM, MTA), media analytics and measurement teams to optimize omni sales. What You Will Do Media Strategy.../MTA/last click. Team Leadership and Collaboration: Cultivate high-performing teams and foster a collaborative approach...
in a Superintendent or leadership role with a focus on heavy civil and electrical projects. NYC Agency experience preferred. MTA, PANYNJ...
and data-driven MTA, counterfactual estimation, aggregation and identity challenges). Familiarity with MMM and triangulation... approaches that reconcile MMM, MTA, and lift tests. Proficiency in Python or R;strong SQL;comfort reviewing production code...
with clients such as: BART, Caltrain, SF MTA (SFMTA), VTA, Capitol Corridor, ACE, California High-Speed Rail Authority, Caltrans...
attribution (MTA), and incrementality testing. Experience working in a matrixed enterprise environment with multiple stakeholder...
Share/Spend, Paid Media Conversion, MMM/MTA) Develop and maintain a robust measurement framework to track the effectiveness... proper tagging strategies and tools to track key performance indicators (KPIs). Lead MMM/MTA requirements, report-outs...
and owned channels. Partner with Data Scientists, to enhance MMM/MTA models with experimentation results. Other analyses...
and facilitating the execution of Material Transfer Agreements (MTA). They generally handle problems of diverse scope where analysis...
including real-time modeling, measurement, segmentation, MTA, MMM, AdTech, MarTech, customer analytics, and transaction...
. Our professionals strive to become each client’s Most Trusted Advisor (MTA) by delivering global solutions to our client’s complex...