) and multi-touch attribution (MTA) to quantify channel effectiveness and optimize investment allocation. Possesses advanced...
with regression analysis, marketing mix modeling (MMM), or multi-touch attribution (MTA). Customer value modeling experience. B2B...
and retail media/Ecomm collaboration Fluency in measurement (brand health, funnel metrics, MMM/MTA familiarity, retail media...
compliant with contract requirements. This position is contingent upon award of RFP. Location: MTA Assessments- Baltimore...
, and compliance of protocols and procedures. This position is contingent upon award of RFP. Location: MTA Assessments- Baltimore...
) Required License: MTA - CA Med Tech (CLS) or MTD - Clinical Immunohematologist or Current CLS CA Trainee License with CA CLS Licensure...
frameworks like MTA, MMM, incrementality testing, A/B and multivariate testing and brand lift studies Proficient in paid media...
of the Small Business media analytics technology stack, including tagging, server‑side events, CDPs, MMM/MTA platforms...
, NYCDEP, MTA, NYC Parks, Private Utility companies, and other agencies/stakeholders Participation in public outreach...
collaboration Fluency in measurement (brand health, funnel metrics, MMM/MTA familiarity, retail media dashboards) Exceptional...