Group Director, Paid Media (Omni-Channel)
objectives, LTV targets, and efficiency KPIs. Lead strategic use of MMPs (e.g., AppsFlyer, Adjust, Branch), ensuring correct...
objectives, LTV targets, and efficiency KPIs. Lead strategic use of MMPs (e.g., AppsFlyer, Adjust, Branch), ensuring correct...
measurement partners (e.g., Appsflyer, Adjust, Kochava, Branch) Experience with the ecosystem of ad networks, DSPs, audience...
, and conversion modeling (Appsflyer expertise required). Ensure data accuracy, define tracking specs, and troubleshoot discrepancies..., or crypto. Deep expertise with Appsflyer (required), including event setup, troubleshooting, and attribution modeling. Proven...
Events. Experience in optimizing storefronts to improve organic app store ranking Knowledge of AppsFlyer or other MMP...
to manage integrations through APIs, postbacks, and tracking platforms (e.g., AppsFlyer, Adjust, TUNE, Affise, HasOffers...
(Appsflyer, Branch), SEMrush, ASO Content Management & Productivity: Figma, Google Workspace Global exposure and cross...
, AppsFlyer) â— Experience with analytics platforms such as Google Analytics or Adobe Analytics. â— Experience in SVOD, AVOD...
(Appsflyer, Branch), SEMrush, ASO Content Management & Productivity: Figma, Google Workspace Global exposure and cross...
(Appsflyer, Branch), SEMrush, ASO Content Management & Productivity: Figma, Google Workspace Global exposure and cross...
). Oversee the data flow and integrity across the core analytics stack: Salesforce Data Cloud, AppsFlyer, GA4, Sprinklr... to ensure accurate linking of marketing IDs (from AppsFlyer/GA4) to custom Define, implement, and maintain the Position-Based...