). Oversee the data flow and integrity across the core analytics stack: Salesforce Data Cloud, AppsFlyer, GA4, Sprinklr... to ensure accurate linking of marketing IDs (from AppsFlyer/GA4) to custom Define, implement, and maintain the Position-Based...
, tools and technology, including App Store, Google Playstore, AppsFlyer, Adjust etc. + Experience related to Product Market...
into actionable insights. Familiarity with attribution platforms including AppsFlyer and Outflink to support campaign tracking...
), OneTrust (compliance), AppsFlyer, Zoom (webinar). Contributing to the foundational data strategy for marketing, ensuring data...
), OneTrust (compliance), AppsFlyer, Zoom (webinar). Contributing to the foundational data strategy for marketing, ensuring data...
our measurement & attribution capabilities (MMP/Appsflyer, Firebase, Meta) and own all calibrations for them, including initial setup...
optimization. Proficiency with modern marketing and analytics tools (Braze/Iterable, Branch/AppsFlyer/Adjust, GA4, Mixpanel...
with AppsFlyer or similar mobile attribution platforms. Experience working with API/widget integrations and non-traditional partner...
. Amplitude, Google Analytics, etc.) and app analytics tools (e.g. Branch, AppsFlyer, etc.) Familiarity with statistical...
management tools (Wrike, Jira, Confluence). Familiarity with marketing technology and platforms (Braze, Appsflyer, GCP...