Performance Marketing Manager
Platforms (MMPs) such as AppsFlyer, Adjust, or Branch. Ability to adapt with agility in a fast-paced, dynamic environment...
Platforms (MMPs) such as AppsFlyer, Adjust, or Branch. Ability to adapt with agility in a fast-paced, dynamic environment...
partners (MMPs) like Branch or AppsFlyer to track attribution and campaign effectiveness Stay current on platform updates... with attribution models, incrementality testing, and SKAdNetwork Experience working with MMPs (AppsFlyer, Adjust, etc.) Strong...
across AppsFlyer, Adjust, and Singular. You know why the same install can be counted three different ways, and which of those ways...
, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms such as AppsFlyer, Adjust...
, attribution models and windows, pixels, server-side tracking, and mobile measurement platforms such as AppsFlyer, Adjust...
, Adobe SDK and AppsFlyer Knowledge of Data Mesh, Data Products, and modern cloud-native architecture patterns. Knowledge...
., Branch, AppsFlyer, or similar) Experience with Salesforce Marketing Cloud, Adobe Journey Optimizer, or other marketing...
attribution: MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit, network reporting discrepancies, and the...
with MMP data: Use attribution and performance data from MMPs such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar..., such as AppsFlyer, Adjust, Kochava, Singular, Branch, or similar. Strong analytical skills and comfort working with campaign data...
work (e.g., LiveRamp), or mobile measurement (AppsFlyer / Adjust / Branch...