with media platforms (e.g., Google Campaign Manager, Nielsen, ComScore) a plus Enthusiastic about data and insights...
Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Basic knowledge of all cross-channel media, with a drive for curiosity...
research & systems (Nielsen, comScore, MRI, Scarborough) Technical computer skills including Excel and PowerPoint Knowledge...
understanding of Excel and PowerPoint Experience working within media systems/platforms (Kantar, MOAT, Prisma, ComScore...
, applying media tools such as Comscore, MRI, Google Analytics for critical communications planning. A creative provocateur...
including: 3rd party ad serving, syndicated research and web analytics, such as iSpot, Netratings, Comscore, Doubleclick, Atlas...
Familiarity with audience measurement tools (Nielsen, Comscore) and syndicated research preferred WHAT YOU'LL BRING...
will contribute to developing internal fluency with a variety of standard industry data sets (e.g. Nielsen and comScore... such as Nielsen and comScore, developing a strong working knowledge of underlying data sets Track and document methodology changes...
with media industry standards and analytics platforms (e.g., Nielsen, comScore, etc.). Strong decision-making skills...
using data and metrics to drive improvements - Experience using industry media planning such as Nielsen, Kantar, Comscore...