, and push using platforms like Iterable, Salesforce, or Braze. Translate analytical insights into executable campaigns... strategies. Hands on expertise executing campaigns within CRM and marketing automation platforms like Iterable, Salesforce...
of at least 3 direct reports Strong understanding of CRM systems (e.g., Braze, Salesforce Marketing Cloud, Iterable, XP...
), and downstream platforms including Iterable, Salesforce, Pushly, Digioh, and Piano. Own advanced audience modeling, segmentation... as the hands-on owner and power user of our growth and activation tooling, with deep operational expertise in: Iterable...
with enterprise level Engagement platform (Iterable, Braze, Customer.io) Knowledge of CAN-SPAM, GDPR and opt- in and opt-out...
dashboards, and running experiments. Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/AppsFlyer...
Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek... and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships...
, and Iterable is a plus, as is experience writing and editing newsletter copy. This role reports to the Executive Director, Audience...
platforms like Iterable/Salesforce Marketing Cloud). You are comfortable with managing multi-channel orchestration...
: Set up campaign tracking, analyze performance across platforms (AppsFlyer, Looker, Iterable, etc.), and deliver actionable... marketing performance and develop post-campaign recaps pulling results from a variety of platforms (Appsflyer, Looker, Iterable...
, click rate) using tools such as Piano, Looker, Iterable and other dashboards. Surface insights, propose A/B tests..., Iterable, or similar. Analytical proficiency in reviewing performance data and making recommendations for improvement. High...