/month) Hands-on expertise with ESPs (Customer.io, Braze, Iterable, Klaviyo, etc.) Experience owning lifecycle as a single...
automation tools (Iterable, SendGrid, Salesforce, etc.). Proven ability to act as a Subject Matter Expert (SME) for marketing... of experience working with Segment (CDP). Two or more years of experience working with Iterable, Klaviyo, and/or SendGrid...
across our enrollment and lifecycle marketing systems - including Salesforce, Segment, Iterable, Twilio, and direct mail vendors - owning...-functional integrations across Salesforce, Iterable, Segment, Twilio, and direct mail vendors Work with Martech and Engineering...
, Google, The Trade Desk), ESPs (Braze, Salesforce, Iterable) & best practices a plus Experience with segmentation strategy...
. Technical Competencies & Skills Engagement & MarTech Architecture (Braze/Iterable/Airship): Advanced proficiency in configuring...
, Iterable, ActionIQ), analytics and reporting tools (e.g., Tableau, Mixpanel), and CRM systems (e.g., Salesforce) Background...
. Own the relationship with CRM technology platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and ensure tools...-sell/upsell performance. Hands-on ownership of a CRM platform (e.g., Braze, Iterable, Salesforce Marketing Cloud, Klaviyo...
platforms (Google Analytics, Segment, Iterable, Salesforde) Experience with attribution modeling, marketing mix modeling...
, LlamaIndex). MarTech Ecosystem: Hands-on experience integrating AI with CDPs (HighTouch), ESPs (Braze, Iterable), or Ad...
, or notification platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and how they integrate with product surfaces. Ability...