], CEP [Braze, Iterable, Adobe], & MMP [Kochava, Branch, AppsFlyer] Data management platform experience a plus [mParticle...
, click rate) using tools such as Piano, Looker, Iterable and other dashboards. Surface insights, propose A/B tests..., Iterable, or similar. Analytical proficiency in reviewing performance data and making recommendations for improvement. High...
, LlamaIndex). MarTech Ecosystem: Hands-on experience integrating AI with CDPs (HighTouch), ESPs (Braze, Iterable), or Ad...
, or notification platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) and how they integrate with product surfaces. Ability...
dashboards, and running experiments. Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/AppsFlyer...
Marketing Cloud, Klaviyo, Iterable, or HubSpot Editing and troubleshooting email templates using HTML/CSS Creating... specifically for CRM or lifecycle campaigns Strong working knowledge of CRM/ESP tools (Braze, SFMC, Klaviyo, Iterable, HubSpot...
understanding of marketing automation platforms (Pardot/Marketing Cloud Account Engagement, Marketo, HubSpot, SFMC, Iterable...
, HubSpot, SFMC, Iterable, etc.) including segmentation, automation rules, engagement programs, and reporting Strong working...
rendering, dynamic personalization, and platform-level behavior in Iterable and Salesforce. Identify operational friction... experience operating in platforms such as Iterable and Salesforce. Proficiency in SQL for segmentation validation and data...
) environments Nice to Have / Bonus Experience Experience working with marketing automation platforms such as Braze, Iterable...