budget guidance-reconciled with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) so leaders can act... for execution and pacing/optimization. Drive calibration with MMM/MTA;propose tiebreakers and thresholds for decisioning...
Middle Tier of Acquisition (MTA). Up to 75% travel may be required. Preferred Qualifications: Experience in working...
with agencies such as MTA, PANYNJ, SCA, NYCEDC and NYCDPR, etc. is desired. Certifications from recognized organizations...
engagement or high-level stakeholder management. NYC/NYS/NJ Public Agency Experience such as PANYNJ, MTA, NYSDOT, NYCDOT, NJDOT...
, CCNP, CCAI Cloud+, AWS, Azure, Cloud Essentials CCNA/P-DC, JNCIP-DC, VCE-CIAE, VCP6-DCV MTA-MDF, MDI, Java ME-MAD...
and maintain critical attribution models that drive key media decisions, including MTA and other proprietary and innovative... models using big data Familiarity with, or interest in, multi-touch attribution (MTA), media mix modeling (MMM), customer...
manage programmatic and search budgets based on MTA and MMM model outputs Oversee a paid media specialist, ensuring channel...
and as part of a team. Certifications - Microsoft certifications (such as MTA, MCSA, MCSE, MCITP) are a plus. - Azure/AWS...
/Certification(s): ITIL certification and experience Microsoft Technology Associate (MTA) Microsoft Certified Solutions Associate...
(MMM) and Multi-Touch Attribution (MTA). Performance reporting: Deliver dashboards and readouts linking marketing KPIs...