Marketing Science Lead
Attribution: Continuously refine our multi-touch attribution (MTA) and Media Mix Modeling (MMM) models to measure the incremental...
Attribution: Continuously refine our multi-touch attribution (MTA) and Media Mix Modeling (MMM) models to measure the incremental...
guidance—reconciled with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) so leaders can act with confidence... for execution and pacing/optimization. Drive calibration with MMM/MTA;propose tiebreakers and thresholds for decisioning...
Build projects Clients: NYSDOT, NYCDEP, NYSDEC, NYCDDC, PANYNJ, MTA, NJDOT, NJTA, NJDEP, USACE, FEMA, various counties...
, collaborators, and industry partners Experience with NDA's, MTA's, project scoping, negotiation, and quotation Experience...
Build projects Clients: NYSDOT, NYCDEP, NYSDEC, NYCDDC, PANYNJ, MTA, NJDOT, NJTA, NJDEP, USACE, FEMA, various counties...
guidance-reconciled with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) so leaders can act with confidence... for execution and pacing/optimization. Drive calibration with MMM/MTA;propose tiebreakers and thresholds for decisioning...
. What We Prefer: Transit Architecture design experience MTA, CTDOT or Amtrak project experience Bentley MicroStation and Open...
Build projects Clients: NYSDOT, NYCDEP, NYSDEC, NYCDDC, PANYNJ, MTA, NJDOT, NJTA, NJDEP, USACE, FEMA, various counties...
. Understanding of advanced measurement approaches including Multi-Touch Attribution (MTA), Media Mix Modelling (MMM...
. Responsibilities: Conduct Critical Path Method (“CPMâ€) Schedule Management to support MTA’s capital program and handle design... scheduling requirements. Prepare detailed CPM review comments of baseline schedules and recommendations, discuss with MTA...