into clear recommendations, creative direction, and action plans Experience with MTA reporting platforms like Northbeam...
diligence Entitlements HPD approvals HDC approvals OER approvals MTA coordination Permitting... move from acquisition to shovel-ready without unnecessary delays. HPD, HDC, OER, MTA, DOB, and related approvals...
preferred) Advanced experience with MMM and MTA tools as well as Google Analytics (or equivalent) Proficiency with Microsoft...
(MTA) / Other Transaction Authority (OTA) environments 4) Experience transitioning programs from development phase...
, in alignment with department and MTA policies. Other related projects as assigned Qualifications: Required Knowledge/Skills...
. Analytic engagements can include (but are not limited to) marketing mix modeling (MMM), Multi-Touch Attribution modeling (MTA...
NYC (Midtown) office. Experience with rail systems and stations for projects involving the MTA, Metro-North, Long Island...
, unifying MMM, MTA, and incrementality testing to guide channel and portfolio-level investment. Design, launch, and analyze... measurement approach (e.g., MMM, MTA, or structured incrementality testing) to inform budget allocation for multi-million-dollar...
analysis, value-based bidding;MMM/MTA familiarity a plus. Data and tooling fluency: GTM, GA4 (or equivalent), BI dashboards...
methodologies: conversion funnels, multi-touch attribution (MTA), incrementality and lift, A/B and multivariate testing...