Vice President, Connected Identity Lead
, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Mastery of the digital analytics space and has innovated...
, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Mastery of the digital analytics space and has innovated...
research tools including Nielsen, ComScore, AdRelevance, etc. Develop, negotiate, and create cost efficient media plans... of media research tools including Nielsen, ComScore, Ad Relevance, Kantar, etc. Strong organizational skills with great...
) Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore) Gather and analyze appropriate research to provide sound... with Competitive systems (AdViews/Kantar) Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.) Strong proficiency...
analysis and return on investment measurement Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise...
(Lucid, Millward Brown, Nielsen, etc.) Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac...
and analytics, etc. Solid understanding of digital planning and activation tools (e.g., ComScore, PRISMA, Doubleclick...
dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover...
(Lucid, Millward Brown, Nielsen, etc.) Competitive monitoring tools (Nielsen, comScore, Kantar, Pathmatics, Competitrac...
, and Spark. Proficiency in visualization tools such as Tableau and/or Looker and third-party tools (e.g., Comscore, SimilarWeb...
relationships. Expertise in utilizing a wide array of research and measurement tools (ComScore, MRI, GWI, Kantar, Pathmatics...