Director, Integrated Media Strategy & Planning
relationships. Expertise in utilizing a wide array of research and measurement tools (ComScore, MRI, GWI, Kantar, Pathmatics...
relationships. Expertise in utilizing a wide array of research and measurement tools (ComScore, MRI, GWI, Kantar, Pathmatics...
, and conducting rounds of internal reviews and feedback Guide Planners’ research via eMarketer, comScore, Kantar, SQAD, or equivalent...
, AdRelevance, @Plan and ComScore Media Metrix Life at WPP Media & Benefits Our passion for shaping the next era of media...
including MRI-Simmons, Prisma, Scarborough, Telmar, Vivvix, Comscore, Media Ocean, Nielsen, Pathmatics, Strong ability...
will contribute to developing internal fluency with a variety of standard industry data sets (e.g. Nielsen and comScore... such as Nielsen and comScore, developing a strong working knowledge of underlying data sets Track and document methodology changes...
with ComScore, MRI, Video Amp and iSpot is also desired, but not required. Analytical Strength: Proven ability to interpret data... with Nielsen tools required. Must have experience with Nielsen nPower and Ad Intel. Experience with ComScore, MRI, Video Amp...
sources (i.e., Nielsen, ComScore, Adobe) and collaborate with various teams to generate cross-platform insights for content...
, Google Data Studio, Prisma, Spectra Proficiency in media planning tools and software (e.g. Comscore , Nielsen, IAS...
, Comscore, DICER, and other reporting tools. Communicate clearly and professionally with internal stakeholders and external..., and problem-solving skills. Proficiency in Comscore, Excel, Word, and Outlook and related internet software...
with ComScore, MRI, Video Amp and iSpot is also desired, but not required. Analytical Strength: Proven ability to interpret data... with Nielsen tools required. Must have experience with Nielsen nPower and Ad Intel. Experience with ComScore, MRI, Video Amp...